“Apple took a lot of heat last week after the rollout of iOS 16.1 introduced ads on every app product page.”
The first ads on App Store product pages included casino and slot apps, and Apple pulled those within a day. The rest stayed. Apple now runs ads in News+, Stocks, Settings, search and push notifications, and wants to grow a $4 billion ad business into double digits. The privacy company is building an ad network. It just only lets itself collect the data.