“The New York Times caused a stir recently when, in an article about pandemic book sales, it disclosed that “98 percent of the books that publishers released in 2020 sold fewer than 5,000 copies.””
Only 268 books sold more than 100,000 copies online in 2020. Ninety-six percent sold under a thousand. Publishers keep the contracts and the authors keep the risk. Her answer is the creator economy, which mostly means a Substack and a Patreon.