“The main reason scalpers continue to get tickets and fans continue to be upset is because ticket scalpers are professional ticket buyers, who in many cases have navigated Ticketmaster’s buying process every day for years.”
Ticketmaster sells “Verified Fan” as the fix for scalping. It rewards whoever runs hundreds of accounts, special browsers and dozens of credit cards. A fan buys tickets a couple of times a year. A reseller does it every day. Ticketmaster collects fees on the presale and again on the resale, so it has no reason to make the scalper’s job harder.