“Stepping back and looking at the big picture, there are four main reasons I’ve seen that people use [bad platform], which are that it gets more engagement, it’s where their friends are, it’s lower friction, and it monetizes better.”
Nine of Foone’s last ten Twitter threads that scored 200 points on HN drew comments whining that it should have been a blog post. Lucy Wang out-earned her AWS job on YouTube with 50k subscribers, while Luu’s posts get over a million hits each and make nowhere near that. Text pays worse and asks more of the writer. The readers demanding blog posts want the format that pays the worst.