“Paywalls, like other fixed costs, are regressive: a newspaper at $220/y is effectively much more expensive for someone earning $10k than $100k.”
A Google ads engineer argues ads are the fair way to fund the web. The poor pay with attention instead of cash. That part holds up. His fix for tracking is Chrome’s Privacy Sandbox, which leaves the targeting inside the browser that Google owns. The cookie dies and the ad business keeps the data.