“In the coming weeks, Apple will update its iOS software for iPhones to require apps to get explicit consent to track what people are doing on their phones for the purposes of sharing it with third parties.”
Facebook is running TV ads and full-page newspaper ads defending small businesses. The thing it is defending is its ability to track you across other people’s apps without asking. Apple’s change is a single yes or no prompt. If tracking were popular, Facebook wouldn’t need Grace Jones to sell it.