“Wejo’s investors include GM, Microsoft, and defense and intelligence contractor Palantir.”
The Markup counted 37 companies in the car data business, and analysts expect it to be worth $300 to $800 billion by 2030. Wejo claims data from about one in every 28 vehicles in the US. GM sold you the car and invested in the company buying its data. You paid for the car and they sell where it goes.