“It ended up generating me over £70,000 of work, over 2,000 email subscribers, and an ever-growing list of insights into the pains and challenges of early stage businesses and the amazing people that run them.”
Two hundred founders paid for a 20-minute video review of their landing page. The most common reason was a hunch that it wasn’t working. Only half had one clear goal for the page. The side project turned into £70,000 of consulting, because founders are the worst judges of their own pitch.