“Likes received have a positive impact, but it is very light, which is a good thing from a monetization standpoint (you can make guys pay and not show them to anyone; they will keep paying, just a bit less than if they received likes.”
The median man liked 5% of profiles and the median woman liked 38%. The top 20% of men got 55% of the likes. Men kept paying whether or not anyone liked them back. The app made money on that.