“This move, according to VW, "frustrated customers who shouldn’t be frustrated."”
Under Herbert Diess, VW copied Tesla, moved the controls into the touch screen and put capacitive pads on the steering wheel. CEO Thomas Schäfer now says it “did a lot of damage” to the brand. The fix is a row of HVAC buttons and a volume knob on the ID.2all, which is still a concept. VW spent years and its reputation to learn what every driver already knew.