“we were unaware of any configuration of the platform that collected personal information from the URL and that shared it without our knowledge with social media.”
Tracking pixels on the USPS site scraped the home addresses of logged-in Informed Delivery customers and sent them to Meta, LinkedIn and Snap. Informed Delivery had more than 62 million users as of March. Tracking numbers went to Bing, Google, Pinterest and others too, along with where the package sat in the mail system. USPS says it was “unaware” and won’t say whether it will ask anyone to delete the data. The federal mail carrier installed ad trackers on its own site and then claimed ignorance of what they track.