“Every time a customer spent 26¢ to send those eye-catching blue-and-white envelopes that first year, the USPS lost an astounding $5.25 in printing and delivering them.”
In 1982 the Postal Service launched electronic mail printed and delivered on paper. It lost $5.25 per message in the first year. Regulators fought it and nobody would buy it. It shut down in 1985 after losing over $40 million.