“The same slide notes that the campaign “must not start a privacy vs safety debate.””
The Home Office hired M&C Saatchi to sell the public on weaker encryption. Its own slides say most people have never heard of end-to-end encryption, so they “can be easily swayed.” That is a plan to win an argument by making sure nobody has it. A government confident in its case would not need an ad agency to keep the debate from starting.