“The government hopes the new measures could help prevent some 20,000 cases of childhood obesity a year.”
Ads for “less healthy” food get pushed past the 9pm watershed starting October 2025. Granola, muesli, croissants and chicken nuggets all fall under a sugar, fat and salt score. The NHS says one in 10 four-year-olds is obese. Food companies get ten months of notice and keep every evening slot.