“Last month, the Advertising Standards Authority banned adverts by Toyota and Hyundai for exaggerating the speed at which electric cars could be charged and misleading consumers about the availability of rapid charging points across the UK and Ireland.”
Toyota says it can halve battery weight, size and cost and build a solid-state pack with 1,200km of range that charges in 10 minutes, with production as soon as 2027. A month earlier the UK ad regulator banned Toyota ads for overstating EV charging speed. In June last year it recalled 2,700 of its first EVs over wheels that could fall off. Toyota’s charging claims have a track record, and it is not a good one.