“The investigation uncovered that Tim Hortons continued to collect vast amounts of location data for a year after shelving plans to use it for targeted advertising, even though it had no legitimate need to do so.”
A coffee app pinged your location every few minutes, all day, with the app closed. It logged every time you walked into a competitor, your home or your office. Tim Hortons stopped only after the investigation started. The penalty is a report and a promise to delete the data. That is the price of tracking millions of Canadians.