“The company’s chief product officer, Chris Cox, told staff it was now focused on adding more “retention-driving hooks” to draw people back to the platform.”
Threads hit 100 million sign-ups in five days on the back of Instagram, which you need to sign up at all. More than half have already left. Meta’s fix is “retention-driving hooks” and pushing Threads posts into the Instagram app. When users walk away, Meta builds a better leash.