“There was no mention of confidentiality at the meeting and no agreement to sign.”
Jobs told a room of indie labels that Apple wanted every song ever recorded. Sivers posted his meeting notes, Apple’s lawyers exploded, and CD Baby’s signed contract sat unanswered for months. Then Jobs used a worldwide keynote to mock the $40 indie route as music Apple didn’t want. “Every piece of music ever recorded” lasted until a small partner made Apple look bad.