“In order to be able to check the quality of the output, I used a product I knew well, a game I authored with Wharton Interactive, designed to teach leadership and team skills on a fictional mission to Saturn.”
In 30 minutes Bing and friends produced market research, a positioning document, four emails, a website, a logo, a social campaign and a video. Mollick could judge the output only because he wrote the game. Everyone else gets the same volume of copy with nobody qualified to check it. That is the real multiplier, and it applies to marketing spam first.