“This year, overall, we’re seeing an average of ~5% less traffic compared to 2022.”
Stack Overflow says the viral 35% to 50% decline charts used stale analytics after a cookie change and a GA4 upgrade. The same post admits a 14% drop in April, the month after GPT-4 shipped. Its answer is OverflowAI, which sells developers the thing that took the traffic. A company with healthy numbers publishes the numbers, not a yearly average with a tilde.