“Right now, companies must often purchase a dedicated launch from Rocket Lab if they want to position a satellite in MIO.”
SpaceX has already put 682 spacecraft into orbit through rideshare. Bandwagon takes that model to mid-inclination orbits, the slice of the market Rocket Lab still had to itself. It was announced quietly at an industry conference, with two missions booked for 2024 and two for 2025. Small launch companies now compete on price with a Falcon 9 that is already flying.