Sony Says Its Xperia Smartphones Are Still 'Very Important'

“Communication technology is a very important technology that Sony has cultivated for a long time.”

Sony pulled Xperia from Europe. They stopped manufacturing phones in-house. Market share is negligible. But the CFO insists smartphones remain “very important” to the business. This is corporate speak for “we cannot admit failure so we will pretend this is strategic.” The Xperia line is a zombie brand kept alive by pride.