“These TVs can capture and identify 7,200 images per hour, or approximately two every second.”
Automatic content recognition screenshots whatever is on the screen, including your cable box and game console, and matches it against an ad database. Advertisers spent an estimated $18.6 billion on smart TV ads in 2022. Turning it off on Samsung took up to 37 clicks. Roku lets you opt out of targeted ads online, but killing the screenshots works only on the TV itself. The surveillance is on by default and the exit is buried in a menu.