“There’s no way to make this good news, but we designed a package that will attempt to make it the best possible version of a bad day.”
Shopify cut about 20% of its staff and sold Shopify Logistics to Flexport. Lütke frames years of warehouses, leases and acquisitions as a side quest, and the new main quest as an AI copilot for entrepreneurship. Employees learned their fate five minutes after the memo. Last year’s strategy is now a side quest, and the people who built it are gone.