“The idea is that in the map, players will need to occasionally fill up at the central Shell gas station and use its new V-Power NiTRO+ fuel to successfully navigate obstacles and courses.”
Shell built a Fortnite map where the gas station is the hub and premium gasoline is a power-up. It paid streamers with over 5.5 million Twitch subscribers to play it, plus a sponsored IGN series. In a 2021 survey about 75% of people aged 16 to 25 said climate change makes the future frightening. Shell’s answer is to teach the next customers that refueling is gameplay.