“While the base rate of revenue shared with devs is the same 70% at Setapp that it is with Apple, there is a potential bonus.”
Setapp’s headline is up to 90% for developers. The base rate is the same 70% Apple pays. The other 20% only comes if the developer brings in the customer. So the first alternative iPhone store copies Apple’s cut and pays a referral bonus for marketing you did yourself. The DMA deadline is March 2024, and Apple is already lining up to fight it.