“Illustratively, a startup with a 3-month payback period can grow 8X faster on a monthly basis than a startup that has a 24-month payback period with the same amount of growth capital.”
Spend $20 to land a customer worth $40 and you can fund your own growth. Spend $1,000 on a customer who pays it back over ten years and you live on the next funding round. Waliany learned this bootstrapping in 2010, when nobody would hand him capital. Plenty of venture-backed founders never had to learn it, and the next cycle is going to teach them.