“Technology gives us not only quantity, but ubiquity—every piece of behavioral context can contribute to your prices.”
Every click, abandoned cart, and hesitation is tracked. Instacart charged some customers 23% more for identical items at identical times. The game now is to appear poor and disengaged so you don’t get gouged. Sincerity is becoming the expensive option. Andy Warhol said a Coke is a Coke. Not anymore.