“In 2020, AirBnB cut $542 million of performance advertising spend and saw no measurable falloff in attributable sales.”
Performance ads target people already on their way to buy, then claim credit for the sale. The dashboard says the ads work because the ad company built the dashboard. Airbnb’s CEO says it took marketing to near zero and kept 95% of its traffic. Google and Facebook grade their own homework, and advertisers keep paying for the A.