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“Over the past five years, OnlyFans creators have collected over $15 billion – with $5.3 billion paid in 2023, a 19% increase year-over-year.”

Matthew Ballmatthewball.co ↗

OnlyFans paid creators $5.3 billion in 2023, more than total NBA salaries. It keeps only 20%, a cut it can afford because Apple and Google ban porn apps and their 15 to 30% fee never applies. Reddit, Instagram, TikTok and Twitter do its customer acquisition for free. The app store ban meant to keep porn out built a platform that pays creators better than YouTube.