“The strategy is to get customers who buy Nvidia-based servers to sign up for Nvidia enterprise, which costs $4,500 per GPU per year for a license.”
Blackwell claims 20 petaflops of AI performance against 4 for the H100, and Nvidia gave no price. The H100 already runs $25,000 to $40,000 a chip. The real announcement is NIM, which sits inside a software subscription at $4,500 per GPU per year. Nvidia sells you the hardware once and now wants rent on it every year after.