“Should Meta not comply with the decision, the company risks a coercive fine of up to one million NOK per day.”
Ireland ruled Meta’s behavioural ads illegal in December. The EU’s top court then said Meta’s fixes still don’t comply. Norway is the one acting, with a ban from 4 August for three months and fines of up to one million NOK a day. Meta can still target by bio and by anything users consent to, so the real fight moves to the consent button.