“Currently, NightWare is prescribed to 400 patients in the US, 98 percent of whom are active-duty military or veterans.”
NightWare watches heart rate and movement on an Apple Watch and buzzes you out of a nightmare. The FDA cleared it. One veteran went from about 30 pills a day to half that. Only 400 people have a prescription so far, and 98 percent are troops or veterans. Apple gets a feel-good press release out of a third-party app either way.