“At the center of the redesign is deeper integration of vertical video feeds, which the streaming giant has been experimenting with since May.”
Netflix is adding TikTok-style vertical feeds because the competition shifted from “which streaming service” to “why open an app at all.” The goal isn’t watch time anymore. It’s daily opens. That’s the metric social platforms optimize relentlessly. This is Netflix admitting prestige TV can’t compete with infinite scroll. Nobody asked for their movie app to feel like social media, but here we are.