“Has Microsoft tried to become Apple’s default search engine, Severt asked? Yes, Nadella said. How’d it go? “Not well,” Nadella deadpanned.”
Nadella offered to lose $15 billion a year and hide the Bing brand to become Safari’s default. It went “not well.” Google argues defaults don’t matter while paying for a billion-dollar deal to own this one. Nadella now calls his old “making Google dance” line “the exuberance of someone who has 3 percent share.”