“No matter if you’re using 1 Gbit/s or 25 Gbit/s, you pay the same monthly fee.”
init7 sells symmetric 25 Gbit/s fiber in Switzerland for CHF 777 a year, the same price as its slower tiers. Swisscom once charged over 200 CHF a month for 1 Gbit/s down and 100 Mbit/s up. American cable companies sell a fraction of that upload speed for more money. This is what an ISP looks like when it competes instead of lobbying.