“According to Appcast, one of the industry’s most respected recruitment data providers, the candidate drop-off rate for people who click ‘Apply’ but never complete an application is a whopping 92 percent.”
92% of people who click Apply never finish. Companies then complain they can’t find workers. Almost half the Fortune 500 put their applicant tracking vendor’s logo on the form, so candidates can’t even tell who gets their data. The talent shortage is partly a form-design problem.