“Due to the usability issues described above, dispersed websites appear to provide less, yet harder-to-access content. Some users feel that the company is hiding information and may lose trust in it.”
NN/g rebuilt Robinhood’s homepage as a test case and called the problem content dispersion. Giant images, bloated fonts and one idea per screen make a laptop user scroll back and forth just to compare four offers. Accordions built for phones turn a spec sheet into a dozen clicks. Designers optimized for the screenshot on Dribbble and left the desktop buyer guessing.