“The Justice Department said in its own newly unsealed filing that Microsoft has spent almost $100 billion on Bing over 20 years.”
Microsoft pitched Apple on Bing in 2009, 2013, 2015, 2016, 2018 and 2020, and offered to sell it outright in 2018. Apple said no every time. Google calls that competition. Google also spent more than $26 billion in 2021 to stay the default, and Bing sits at 3% share. Nobody turns down the free money for a search engine nobody uses.