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“Curtiss’s goal for this work: how do we get the academic community to disavow Haidt. Can’t co-opt them, so how do we enrage them … so the media finds him not credible.”

Dan Milmotheguardian.com ↗

Meta’s head of research didn’t want to refute Haidt. He wanted academics angry enough that “the media finds him not credible.” The minutes call it a below-the-line campaign. School districts suing Meta pulled them out in discovery. Companies with good data publish it. Companies without it whisper.