“Meta was aiming to sell the device for under $1,000, but that was not going to be possible with the high cost of the displays.”
Meta killed a 2027 headset built around the same micro OLED displays Apple put in the Vision Pro. Apple cut Vision Pro shipments in April and is unlikely to sell even 500,000 this year. Meta hoped Apple would validate the market Zuckerberg bet on. Instead Apple proved nobody wants a premium face computer, and Meta took the hint.