“NPR’s Twitter accounts had 8.7 million followers, but even six months ago, Musk’s enshittification speedrun had drawn down NPR’s ability to reach those users to a negligible level.”
NPR quit Twitter six months ago and its traffic fell by less than one percentage point. Those 8.7 million followers were a number on a profile, not an audience. Twitter sold publishers reach it had already throttled, then charged for checkmarks to get some back. Every outlet still posting there is paying for a habit.