“Now, you may ask, why did we go through all this trouble and allocate nearly a third of our investor-raised funds to produce and freely distribute 20,000 t-shirts?”
Kagi has 20,000 paying members, including 1,500 families. It is marking the milestone by spending nearly a third of its investor money on free T-shirts. A search engine selling privacy by subscription has to pay for servers and index access out of that same pot. Google does not need to beat Kagi if Kagi keeps buying merch.