“Oliver accused the chain of ‘outright bullying,’ noting that most of the stores have changed their logos because they do not have the resources to fight the Texas giant”
Buc-ee’s has sued a brown dog, a duck, an alligator and a squirrel. Most of those businesses redrew their logos because a new sign costs less than a trademark defense. That is the strategy working exactly as intended against everyone without a legal budget. Oliver has one, which is the only reason the dare is safe to make. The businesses that already folded do not get their mascots back.