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“I’m getting almost as much content that I didn’t choose to see as content I did, and that is not Instagram.”

Kate Lindsayembedded.substack.com ↗

Suggested posts now show up every eight or so images, on top of the ads. Your follow list no longer decides your feed. Meta does. It ran the same play on Facebook until the young users left. Now it’s burning down the app it bought to replace them.