“All data collected through the TCF must now be deleted by the more than 1,000 companies that pay IAB Europe to use the TCF.”
The consent popup sits on 80 percent of the European internet. The ad industry wrote it, sold it as GDPR compliance, and 28 regulators just called it illegal. The decision calls IAB Europe negligent and says it knew the risks. Now watch how many of those 1,000 companies actually delete anything.