“On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973.”
Two brand consultants got a vague brief for an Irish export drink and had the idea in under an hour. Their business was a month old. The posh crowd now calls Baileys naff, and it has still sold well over a billion bottles. The hour only looked fast. It took a decade of experience to get there.