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“We have generated the first early human egg cells (‘primary oocytes’) derived from stem cells.”

Conceptionconception.bio ↗

Notice who’s making this claim. It’s Conception’s own blog, announcing Conception’s own breakthrough, with zero peer review in sight. “Primary oocytes” are an early precursor cell, not a mature egg ready to fertilize. That gap between press release and product is exactly where fertility startups have burned investor money for a decade. Solving infertility this way is a real goal. Announcing it on your own company blog before anyone else can check your work is a marketing strategy.