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“Losing 21 million viewers in the first minute after 60 million initial clicks is considered a reasonably good result!”

Simon Willisonsimonwillison.net ↗

The onboarding document pays new hires $1,000 to pass a quiz on it. It calls C-Players “poisonous” and says to move them out IMMEDIATELY. The goal is the best YouTube video, not the best-made or funniest one, and every decision serves average view duration. It is a factory manual for the algorithm, and the staff are the parts.