“It all means that the apps can spend less time, effort and money on content moderation – assuming that civility will be supreme – and instead focus on making the overall experience better.”
Letterboxd went from 1.8 million users in March 2020 to more than 14 million this summer. Strava grew 20% in a year and Goodreads passed 150 million members. People are leaving algorithmic feeds for apps where the topic keeps the peace. Strava’s growth already pushed it to add messaging, which is how every social network started.